Roteare Pizzeria
Roteare Pizzeria
A Flavorful Twist on Tradition.
A Flavorful Twist on Tradition.
Established as Vancouver’s only pizzeria specializing in pizza pinwheels, Roteare offers a fresh twist on a classic favorite. Located in the heart of the city, Roteare redefines the pizza experience with its unique approach: affordable, health-conscious pinwheels bursting with vibrant flavors. When creating Roteare’s brand identity, I focused on encapsulating its innovative essence and approachable charm. A bold, playful logo combined with dynamic typography and a vibrant color palette brings the brand to life, evoking the energy and joy of sharing great food. Thoughtful design elements, from packaging to digital touchpoints, harmonize to reflect Roteare’s commitment to quality and creativity.
This identity bridges fun and flavor, ensuring Roteare stands out as a welcoming, unforgettable destination for pizza lovers.
Roundhouse Café, set in a restored 1888 train roundhouse in Vancouver, needed a brand that honored its history while appealing to modern audiences. I designed a vintage-style logo with subtle train-inspired elements, blending the elegance of locomotives with a polished, premium look. The brand’s deep blue and warm cream palette balanced industrial heritage with cozy charm, extending seamlessly across digital media, the website, and in-store materials. Every detail was crafted to create a cohesive and inviting experience.
The result positioned Roundhouse Café as a cherished local spot, where historical character meets contemporary design.
VISUAL IDENTITY
VISUAL IDENTITY
DIGITAL DESIGN
Collateral design
Collateral design
BRAND ROLLOUT
BRAND ROLLOUT
CREATIVE DIRECTION
CREATIVE DIRECTION
This is a concept brand, available for purchase.
This is a concept brand, available for purchase.
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