HOIST Seafood
HOIST Seafood
Caught. Cooked. Served. It's that easy.
Caught. Cooked. Served. It's that easy.
Nestled in Coal Harbour, Hoist Seafood redefines dining with a luxury yet affordable twist. Specializing in fresh, locally sourced seafood, Hoist offers vibrant flavors and an elevated coastal experience. As the designer behind Hoist’s brand identity, I crafted a bold logo inspired by nautical elegance, paired with refined typography and a serene color palette that reflects the beauty of the ocean. Thoughtful design extended to every detail, from menus to digital touchpoints, creating a cohesive and inviting experience.
Balancing indulgence and accessibility, Hoist stands as a must-visit destination for seafood lovers in Vancouver.
Roundhouse Café, set in a restored 1888 train roundhouse in Vancouver, needed a brand that honored its history while appealing to modern audiences. I designed a vintage-style logo with subtle train-inspired elements, blending the elegance of locomotives with a polished, premium look. The brand’s deep blue and warm cream palette balanced industrial heritage with cozy charm, extending seamlessly across digital media, the website, and in-store materials. Every detail was crafted to create a cohesive and inviting experience.
The result positioned Roundhouse Café as a cherished local spot, where historical character meets contemporary design.
VISUAL IDENTITY
VISUAL IDENTITY
MARKETING DESIGN
BRAND ROLLOUT
BRAND ROLLOUT
PRINT DESIGN
PRINT DESIGN
SOCIAL MEDIA
SOCIAL MEDIA
This is a concept brand, available for purchase.
This is a concept brand, available for purchase.
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