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Product Branding

DoneDeal Agri

Refreshing Ireland’s Leading Farming Marketplace

Goal.

Craft a new visual identity as the product develops & expands to allow the brand to become instantly recognisable by its users & customers.

Answer.

Introduce a new visual brand identity across company-wide verticals using premium agri imagery alongside a new colour palette we will achieve the desired sense of premium & modernity.

What I Did.

Brand Identity
Event Design
Marketing Collateral
Social Media Templates
Stakeholder engagement

Listening to the audience.

Knowing that the Agri audience is integral to the product, understanding how they will respond to the brand changes was key. I attended events alongside the Agri team to gain invaluable feedback, good & bad, from the users about the previous brand identity.

Creating familiarity.

The Agri audience identified the “DoneDeal Agri” as the most distinguishable element of the previous brand identity. With this knowledge, I set out to create product familiarity by incorporating the Red into the identity as a third colour accent.

Differentiation of Agri.

To craft the desired perception of premium & modernity, I used a primary green/white colour palette to symbolise the Agri community & to also represent the outdoors and nature found in the Agri space.

This allows the Agri identity to differentiate from the Motors identity.

Differentiation of Agri.

To craft the desired perception of premium & modernity, I used a primary green/white colour palette to symbolise the Agri community & to also represent the outdoors and nature found in the Agri space.

This allows the Agri identity to differentiate from the Motors identity.

Versatile event exhibitions.

The Agri team attends a number of Agri events throughout the calendar year, while having up to 275,000+ people attending their stands yearly. I was tasked with creating the Event Exhibitions for Agri for events such as the Ploughing Championships & FTFMA.

Viewing Premium Imagery.

Alongside the new colour palette, I shifted to using more premium imagery to represent the items sold on the Marketplace. This included high-quality imagery of Irish farmer’s lifestyle, machinery & animals.

Viewing Premium Imagery.

Alongside the new colour palette, I shifted to using more premium imagery to represent the items sold on the Marketplace. This included high-quality imagery of Irish farmer’s lifestyle, machinery & animals.

The new Brand Identity.

I updated all the brand collateral, including Social Media & Mailchimp templates & the Agri Brand Guidelines to reflect the new Brand Identity using Google Slides for automated marketing.

Ready to get your hands dirty?